Under what circumstances do you anticipate the customer with interact with the product? How and where will they engage with it? Also, ask if there are features the product should offer, but doesn’t. Let others interact with your product, and then ask if it includes any features that aren’t really useful.What is your product’s competitive advantage? How is your product different from your competitors? Why should the customer buy your product instead of your competition’s?.What features does the product have that help it meet the needs of your customer?. ![]() ![]() What need does your product satisfy? What problem does it solve, or what challenge does it help the customer overcome? In other words, what will the customer gain by using your product? How will it benefit him or her?. ![]() Considerations include: benefits, features, and product interactionįrom the most basic to extremely detailed, there are a number of questions to ask when making product marketing decisions.
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